With the plethora of innovative and accurate ways to measure performance that are available today, it would seem that metrics reporting would form an integral part of any business. Yet, many companies are unaware of their average CPL (Cost Per Lead), average CPA (Cost Per Acquisition), or even their clients’ LTV (Lifetime Value). We will help you first identify the metrics you should measure, and then build the appropriate reporting dashboard to record all the vital numbers, which can be viewed by industry, channel, region, and country.
Once your metrics reporting is up and running, the next step is to analyze the results and compare them with industry benchmarks in order to device a strategy to improve them. With the ultimate goal of enhancing your brand’s performance in mind, we will review your analytics with you and come up with a plan of action to boost all aspects of your marketing process, from bounce rate to conversion rates.
Key Performance Indicators
Key Performance Indicators, or KPIs, are a way of measuring performance that will help you evaluate the success of particular activities in which you are engaged. Generally speaking, KPIs are based on repeated achievements and are a good way to measure progress. We will help you define realistic KPIs for your brand that will motivate you and empower you to reach, and even exceed, your targets.