Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings. SEM: Buying traffic through paid search listings. We help our clients with both these channels achieve the best possible results and enhance their Search Marketing strategy.
With the cost of media rising every day, it is crucial to buy the right media at the right time, and we help our clients reach greater audience with the most competitive mix of media buys. With a detailed strategy and plan already in place, we will identify the most accurate and effective media buys for your specific goals in both direct media and network-based media to give your brand the most exposure.
Since the migration of social networks to the online world, we all currently interact with our networks online more frequently than we do in person. It is crucial for your brand, therefore, not only to have a corporate presence on social media, but also an effective communication system. Done correctly, social media advertising can be one of the most effective tools for promoting your brand, and our social media experts will help you build your social media presence and extend your reach.
Mobile marketing has been growing at a phenomenal pace in the last few years, and shows no signs of slowing down any time soon. If you don’t want to be left behind, you should start building a mobile marketing strategy now. We can tailor your message and brand content for mobile devices, and help you make the best of this rapidly developing segment in order to reach your audience on the go.
Having founded multiple affiliate networks and channels to date, the affiliate marketing channel is one we know well. Our marketing plans do not only focus on affiliates. In a crowded market of affiliate offers and compensation models, we can help you build the right programs to attract successful affiliates and to develop sustainable models to attract loyal affiliates. We can also help our clients with our access to the industry of affiliates acquire new affiliates and stay relevant within this lucrative sector.
Video marketing can be defined in digital marketing context as all uses of video contents to promote a brand, product or service. Video marketing can take many different forms. It has been empowered by the increase in bandwidth and video consumption. Videos can be used for advertising purposes by buying ad spaces (in-stream video, in-banner video, etc.) or by simply posting a video on a video platform (e.g., YouTube) and looking for viral dissemination. Videos are also used for showing and promoting products and services on commercial websites. For some products or services it can help transformation. Finally, video can be used for educational purposes in a content marketing strategy. In this case, videos can be placed on the seller’s website or/and on a video platform (e.g. YouTube channel).
An event, such as tradeshows, can engage prospective consumers, build awareness, or market a company’s products and services. Whether you need an event to promote your company’s activities or you are looking to build a large-scale expo, we are able to help you strategize and execute the event.